— Isabelle Nicole Ahadzadeh

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Tag "manifesto"

Throughout the creation of this book, I struggled to come up with content as I wanted it to all be my own. This semester has been an immense journey of soul searching. As I continued to think about it, I realized I was completely lost.

As a result, I decided to throw away my “progress” because I found it consistently holding me back. I only wish that I would have been able to allow myself to do it sooner. I have a hard time letting go to the past (figuratively as well as literally), because there have been several times it has saved me; some of which you will find in this book, actually. I consistently think about what others may be thinking, which is actually not one hundred percent true. There was one person, specifically, that I was terrified of, and that person was Tanya Rubbak—my instructor throughout this semester.

What scares me most about her is that I felt her giving me higher standards to fill, and I didn’t believe that I could actually fill those standards. I still have yet to tell if this is indeed true, but for the sake of ‘tooting my own horn,’ I believe it was so. I do believe my ability to succeed is great, though you won’t hear me say that very often.

I’m not the best student, but I try harder than almost everyone I know. Things also come a little harder for me so it’s also generally necessary for me to try harder on some tasks that some may find easier while the opposite is true as well.

Honestly, I believe I have fantastic ideas that are continuously entering my head. I keep notebooks for mind-wandering rants and I talk to others about my thoughts, which sometimes turns out to be a mistake, but I learn from it every time.

Once I did this, I found it so much easier to take a deep breath in and write my story. This book is and always has been an exploration of self, but I have pushed my modesty and uncertainty aside in attempt to make this book fantastic and all about how I’ve been learning to become me.

I hope you enjoy.

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- Make lists: Thinking creatively is not as easy as it sounds. Create lists to guide and move your concept in the right direction. Make a word list of the top 50 things that come to mind and go from there. Process is a big part of each project.

 

- Rub some dirt on it: Don’t be afraid to get dirty and use objects that shouldn’t be used for their original purpose. Everything has hidden purposes. Ink it, throw it, rip it, burn it.

 

- There’s always a first: If you want to be the first person to create something, go for it! However, there’s always the need for research or else you’ll never really know if you were the first. There are many people on the planet that think the same way as you. Always gather inspiration and do your research – let past and current work change or influence you.

 

- Free to be: The use of color will help tremendously. Don’t underestimate black and white. Experiment with different techniques of making. Don’t underestimate the cliché ways of making. Textures and patterns can help the look and feel. They can add some “cool” to your image. Do it bigger, better, brighter.

 

- Words fuel movement: Typography is everywhere. It can be drawn, typed, designed or sculpted. It can be the image or the description. It’s important to consider the thickness of your line and the message you want your type to send. Think about it beyond what the word is. Experiment with how bold it is. Hierarchy can be achieved by size, thickness and even placement on the page.

 

- Let age free the soul: Talent doesn’t only get better with age. The way the mind works at different stages of your life is just that – different. Allow the lack of a structured knowledge and the innocence of a child embrace your work. Allow the anger from your pain add thickness to your lines. Allow the wisdom of your elders add detail, and allow the mindlessness of the living bring joy. Sketch it, draw it, paint it, glob it.

 

- Sing a duet: The additional person here or there can help when you’re stuck as well as when you’re on a roll or just starting. Look through old sketchbooks for use in better, more interesting ways. Create an archive of awesome shit (regardless of if it’s your style or not). Let someone else add a twist you may not be able to. You know what they say: “Opposites attract.”

 

- Tell a story: People love seeing things they can relate to (that’s one of the reasons that things like Dachshund fan clubs exist so successfully online). Let your imagery and imagination tell a story.

 

- Try it once, then try it again: Don’t be afraid to fail. Eliminate failure as an option and try more than one thing at a time. Allow the rhythm to flow through you. Create what is unthinkable as well as the literal. Refine your choices; repeat.

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I’ve been reading a lot of manifestos recently as I’m going to be working for the next 12 weeks on creating my own. I’ll be posting some of the ones I love the most. Enjoy!

 

MANIFESTO 1 JASPER MORRISON DESIGNER LONDON

Design, which used to be almost unknown as a profession, has become a major source of pollution. Encouraged by glossy lifestyle magazines and marketing departments, it’s become a competition to make things as noticeable as possible by means of colour, shape and surprise. Its historic and idealistic purpose, to serve industry and the happy consuming masses at the same time, of conceiving things easier to make and better to live with, seems to have been side-tracked. The virus has already infected the everyday environment. The need for businesses to attract attention provides the perfect carrier for the disease.

Design makes things seem special, and who wants normal if they can have special? And that’s the problem.

What has grown naturally and unselfconsciously over the years cannot easily be replaced. Not that old things shouldn’t be replaced or that new things are bad, just that things that are designed to attract attention are usually unsatisfactory. There are better ways to design than putting a big effort into making something look special. Special is generally less useful than normal, and less rewarding in the long term. Special things demand attention for the wrong reasons, interrupting potentially good atmosphere with an awkward presence. Preserve Normal, resist Special!

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